E Commerce

A Three-Tiered Approach to Global E-Commerce: Experiences of by David Paper, Kenneth B. Tingey

By David Paper, Kenneth B. Tingey

This situation research makes use of a three-tier networked firm version built to facilitate larger realizing and administration of world enterprise specifications in E-commerce and describes how one association, Nu epidermis bargains with administration of individuals and assets within the context of a world, networked firm.

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However, consumer packaged goods and products still need exciting, interesting, accessible, and innovative foundations to capture the public’s attention. Public relations professionals need to create a personal connection between the public and the product – a program that takes advantage of the product’s unique selling point and dovetails it with a trend. Accomplishing this requires not only an understanding of the product, its unique attributes, and its selling points, but it also requires an understanding of the public’s specific position on the product.

And you absolutely must understand what’s on their minds. After all, in public relations, people are our product. The greatest challenge international firms face is building and shaping knowledge, as well as best practices, across the globe. This means public relations professionals have to be equally sophisticated everywhere in the world in how they work for clients, regardless of where or when. This also means they have to operate 24/7. Sometimes this can be 53 Inside The Minds difficult, but it is what the international or global client wants.

And you absolutely must understand what’s on their minds. After all, in public relations, people are our product. The greatest challenge international firms face is building and shaping knowledge, as well as best practices, across the globe. This means public relations professionals have to be equally sophisticated everywhere in the world in how they work for clients, regardless of where or when. This also means they have to operate 24/7. Sometimes this can be 53 Inside The Minds difficult, but it is what the international or global client wants.

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