By H. Meyers, R. Gerstman
The arrival of the net and different new electronic applied sciences implies that companies—be they digital or conventional bricks-and-mortar—must boost a winning method for providing compelling manufacturers within the digital global. Drawing on their event with Interbrand, the world's biggest branding consultancy, and together with chapters by way of branding specialists from such businesses as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors concentrate on the strategic function of e-branding. functional, confirmed, and designed for firms in any undefined, this e-book provides a full of life examine developing and maintaining e-brands past the present dot-com fizzle.
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It is a nice booklet. It explains in info how the net notion advanced. i believe Tim Berners-Lee could not inform it higher. in my opinion, i might by no means learned how such topic emerged simply in a high-energy physics lab. Tim in Weaving the net helped me to appreciate that. it is transparent that there has been no Eureka second.
Networks of agencies were within the concentration of administration study for a number of years. lately, certain realization has been paid to so-called company webs. enterprise webs are networks of businesses which supply enhances to a standard product structure. within the past, research focused on administration problems with such webs yet missed the $64000 query of ways they really got here into being.
This e-book comprises recipes that outline universal difficulties and supply steered ideas. this isn't a e-book to learn from cover-to-cover, it's a hands-on strategies booklet that takes a pragmatic method of recipes, delivering code samples which can simply be extracted and transformed to fit the desires of the reader.
This booklet constitutes the refereed lawsuits of the eleventh overseas Joint convention on E-Business and Telecommunications, ICETE 2014, held in Vienna, Austria, in August 2014. ICETE is a joint foreign convention integrating 4 significant parts of data which are divided into six corresponding meetings: foreign convention on facts communique Networking, DCNET; foreign convention on E-Business, ICE-B; foreign convention on Optical verbal exchange platforms, OPTICS; foreign convention on protection and Cryptography, SECRYPT; foreign convention on instant details structures, WINSYS; and overseas convention on sign Processing and Multimedia, SIGMAP.
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The same consumer may shop at Costco (the global discount chain) on Monday and at Barney’s (New York clothier) on Tuesday. com (the online division of the national US health care and pharmacy chain). Because there is no one solution in the retailing business, consumers will continue to be multiplatformed in terms of retailers. A Kroger store visit on Monday, and a NetGrocer purchase on Tuesday, to send food to their weekend home, is the reality that consumers need multiple solutions from multiple sources to manage their diverse needs.
24 03MGch02 17/7/01 11:11 am Page 25 2 from retailing to e-tailing What is the manifestation of this experience? It’s the expectation that we will try to make you, the customer, feel special and always put a smile on your face. In fact, I’d say the whole mission of McDonald’s is to try to make you feel special and to make you smile. ” This is not an advertising slogan. It’s the McDonald promise; a promise of shared values, fun and youthful spirit. That’s our brand. We further defined the brand through nine key attributes that we felt demonstrated the essence of McDonald’s.
The result has been that 65% of the sales transactions across all industries that are initiated online are abandoned. They’re abandoned because generally, at the last moment, there may be a question or something in terms of the navigation that has not been appropriately designed or executed to make it easy for the customer to get that last-minute reassurance to close the sale. If companies really want their customers to complete the transaction and not go to another website, they may need to inject a type of human interface.