By Stephanie Jones
BRICs and Beyond is a global enterprise government textual content written specially for government and MBA scholars. it really is in line with huge consulting in rising economies and a number of other years of expertise educating govt MBA classes around the world. the writer has regularly confronted the matter that the on hand textbooks for educating overseas company centred nearly solely on examples of Western multinationals for case illustrations. within the technique of getting ready instances closer to the rising marketplace she labored in, the writer discovered that the usually attention-grabbing, usually insightful and continually assorted method of company illustrated through those situations could be required studying for MBA scholars in average Western environments too.
With its wide selection of present case illustrations and concise summaries this can be a new-generation textual content that may welcome ultra-modern MBA pupil to the broader global of twenty first century foreign business.
". . . this e-book is required not just since it appears at company from the BRICs issues of view; it additionally seems to be at company from the perspective of tomorrow's enterprise leaders and the demanding situations that they're going to need to cope with." --Professor Jonathan Gosling, Centre for management stories, and co-founder, The One-Planet MBA, the college of Exeter, UK
". . . Stephanie Jones advises Western companies on doing enterprise in rising economies in a refreshingly trouble-free demeanour, integrating in a unique approach her 3 a long time of worldwide, functional adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and ideas. . ." --Extracted from the Foreword, by means of Professor Wim Naudé, Director of study, Maastricht college of Management
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