E Commerce

Business to business electronic commerce : challenges and by Merrill Warkentin

By Merrill Warkentin

Within the mid Nineteen Nineties, the frequent adoption of the net browser resulted in a fast commercialization of the web. furthermore, preliminary good fortune tales have been stated from businesses that discovered easy methods to create a good direct advertising and marketing channel - promoting tangible items to shoppers without delay with the area broad internet. by way of the top of the Nineteen Nineties, the following revolution begun - known as business-to-business digital trade. This paintings offers a resource of information on the topic of this rising zone of commercial.

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Net for overviews of current developments and up-to-date industry reports). The discussion in this chapter will focus on the managerial issues of dealing with B2B applications, where participants may include buyers, suppliers, multi-firm consortia, independent third parties, as well as various providers of the technical infrastructure. To put the developments into perspective, we start our discussion with a brief overview of the history of Internet-based B2B applications. The use of information technology (IT) to share information between organizations is not new.

Quality assurance of the participants and products integrated into the marketplace? ) as well as the inherent functionality of the underlying IT infrastructure As part of the business model, the clear definition of business objectives is a crucial success factor Information about the types of goods helps determine the requirements regarding the (technical) complexity of the system vs. requisitioning) as well as between organizations have to be administered, in addition to the complex technical infrastructure that has to be put in place and maintained.

Many classification schemes are available (Choudhury, 1997; Kaplan & Sawhney, 2000). Instead of proposing yet another one, we start with a functional focus and distinguish between sell-side, buy-side and neutral/ market-type applications. We then include more variables and propose a schema that can be used to characterize individual examples. Buyers and sellers conduct business transactions to exchange goods and services. Figure 1 depicts a simple transaction process, where sellers interact with buyers through their marketing and sales distribution functions, with the support of internal processes such as manufacturing, logistics and accounting.

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