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Creativity (Express Exec) by Michel Syrett

By Michel Syrett

Quickly tune path to fostering and exploiting an inventive dynamic in any organisationCovers the most important components of inventive crew operating and brainstorming, top tasks with an inventive output, deciding upon and backing profitable rules and motivating and lucrative staffExamples and classes from the various world's such a lot artistic companies, together with AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the neatest thinkers, together with Edward de Bono, Gary Hamel, Richard Pascale and W. Chan KimIncludes a word list of key techniques and a finished assets advisor

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In the short-term, customer complaints were slashed to one-fifth of their previous level through the energy created by the exercise. The long-term benefits were felt throughout the whole of the following decade. Harvey took over as managing director and, profiting from ideas generated by the exercise, she pushed the company outside the narrow constraints of its original sector, developing voucher schemes for both childcare and healthcare and laying the foundations for the organization’s present role as a leading provider of employee assistance programs.

However, advocates of creative tension point out that too often the opposite of conflict is apathy. Dorothy Leonard, a professor at Harvard Business School and the author of Where Sparks Fly, puts it this way. Managers who dislike conflict – or value only their own approach – actively avoid a clash of ideas. They hire and reward people of a particular type, usually people like themselves. ’’ Co-workers share similar interests and training, and everyone thinks alike. Because ideas all pass through similar cognitive filters, only familiar ones survive.

Example: Intuit’s Quicken software eliminates accountancy jargon. » Convenience: What is the greatest inconvenience for customers? How does the innovation remove it? Example: Virgin’s limousine service for business class travelers helped ease the hassle of getting to and from the airport. » Risk: What are the greatest uncertainties customers face? How does the innovation eliminate these risks? Example: The utility company Enron took the volatility out of gas prices with its commodity swaps and futures contracts.

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