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Digilogue: How to Win the Digital Minds and Analogue Hearts by Anders Sorman-Nilsson

By Anders Sorman-Nilsson

How to leverage the iconic human desire for analogue reviews to draw and hold extra clients in a electronic world.

Anything that may be digitised might be digitised. yet can the digital-connect ever particularly change the personalized touch? Is word-of-mouse constantly greater than word-of-mouth? And what of consumers’ enduring desire for analogue reports (think analogue watches, paperback books and multiplex motion picture theatres, for example). on your rush to include your clients’ electronic brain are you ignoring an both helpful asset: their analogue center? greater but, how will you leverage the analogue center to supply your organization or model with an unbeatable aggressive aspect?

The resolution, in response to across the world acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the electronic and the analogue.’

A booklet that might revolutionise the way you do enterprise in a electronic international, Digilogue provides robust insights, suggestions and instruments that can assist you offer worth to electronic minds, whereas connecting with analogue hearts.


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Additional info for Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

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In the blue corner: Digital Disruption. In the red corner: Birgitta. A lot can change in a century — or between three generations of retailers. Birgitta faces a very different set of challenges from Georg back in 1917. But Birgitta loves history and the customer service lessons she inherited by cultural osmosis. 2, overleaf). But today, her prospective clients enter the analogue store after they have digitally window-shopped her offering, and they share their needs with her personnel — who unsuspectingly measure them up for a potential sale of tailored services.

Even so, it took us 10 minutes for him to drag and throw me in the direction of the beach each time a wave was starting to break, which felt like an eternity. He was using his body surfing skills to spot waves, feel underlying currents and position us on the waves to safely get us back to shore. A massive feat, especially given Nils is about 15 kilograms lighter than me and I wasn’t much help in the rescue. The panic only really subsided once I felt solid sand under my feet. Then the fear set in.

Snap. Borders’ bricks and mortar physical presence couldn’t protect it from Amazon’s one-click upsells, social cross-sells and kindling of eBook consumption. Despite its best analogue attempts, Blockbuster (US) couldn’t build a block strong enough to resist the BitTorrent of disruption headed in its direction. Everything that can be digitised will be digitised. Kodak. Borders. Blockbuster. Out of business. Why? Because they failed to do three things. These companies, and the leading voices within them, failed to: ■■ accurately spot the oncoming trend ■■ get a feel for the underlying currents driving the disruption ■■ position themselves in a way that took advantage of the tidal shift.

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